While up to 90% of a person’s first impression is based only on color, 2 is the most popular number when combining colors.Īnother study shows that a combination mark is the most effective type of logo, followed by a wordmark. A study done to analyze 250 top companies’ logos shows that the blue color is the most dominant, followed by red as the primary color (e.g., Coca-Cola and YouTube). In addition, 75% of consumers recognize a brand by its logo and color plays a significant part. Statistics show that 93% of all human communication is visual. The market for logo and branding in graphic design in the United States is about $3 billion.Ī great logo design is crucial for any brand as it communicates to consumers and helps them recognize your brand. graphic design market is worth $12.7 billion out of the $45.8 billion worldwide.
Market Trends: Below are our top logo design statistics and market trends to pay close attention to:
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